Our “Finest Red” and our “For the Brave” line of apparel is part of our community outreach project called “For the Brave”.  This project has two parts to it. The first is to remind the families of our fallen soldiers, law enforcement officers, and first responders that their lost loved one is not forgotten. We want them to know that their sacrifice was not in vain, that we are grateful for their courage and dedication, and that they will be remembered.

Winery 5280 creates a single case of wine per year specifically for this. These bottles are engraved with the name of the individual soldier, law enforcement officer or first responder that we have chosen, wrapped in a black label, and contain the simple phrase “Never Forgotten” with the image of the Military Burial Flag. The backside of the label contains honoring information about that fallen hero and the courage and bravery they demonstrated.

These annual 12 bottles are filled with “Our Finest Red”- an exclusive red blend that only fills these 12 bottles.  It has been made to be excellent even if it is never tasted. Every month 1 bottle is sent to a designated family member of the fallen hero to remind them that their own loss was not in vain either. If any bottle is returned or rejected, that bottle is placed on our wall in the winery, never to be opened but always to be respected. 

Along with honoring our fallen heroes personally, we are dedicated to contributing a portion of the proceeds from our “For the Brave” merchandise and sales of our wines made from Washington grapes, to the foundations Wounded Warrior Project, Colorado Fallen Hero Foundation, Operation Homefront, and the Gary Sinise Foundation. Profit percentages from all sales will go to these foundations.